Corporate demographic policy as a tool for implementing the strategic interests of the state, business and employees

The demographic agenda and transformations of the modern labor market require the concept of corporate social responsibility to be revised, including in the direction of supporting employees who have families. The aim of the study is to develop and test a comprehensive methodology for evaluating existing measures of corporate demographic policy in Russian organizations. Neo-institutional theoretical approach and the theory of employee loyalty served as a methodological basis for the inclusion of the institution of business in the implementation of demographic policy. The empirical study is based on our own methodology for comprehensive assessment ofcorporate demographic policy measures based on three indicators: employee awareness of the existence of measures, usefulness of measures for recipients, and demographic effectiveness. The information base includes materials from a survey of 1,000 respondents living in the Siberian and Ural federal districts. The research produced the following results: 1) the system of measures aimed at supporting Russian workers and their families is not yet extensive, comprehensive and sustainable; 2) we identified measures leading in information promotion, assessment of usefulness and potential impact on reproductive behavior; we also identified measures that are not common in Russian organizations, but have the potential to influence reproductive decision-making; 3) we determined the foundations of a corporate social policy strategy aimed at supporting the state demographic agenda and working out relevant corporate governance practices, focused on taking into account employees’ needs. The findings of the study form an idea of the in-demand vector of strategic planning related to the concept of corporate social responsibility, which, given the transformation of the modern labor market, is aimed simultaneously at supporting the state demographic agenda and strengthening corporate governance.