On the formation and development of corporate culture

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The article substantiates the relevance of the problem of the formation and development of corporate culture, its role and place in the socio-cultural space, given the inadequacy of research on this problem. The author draws attention to the fact that most of the research is devoted to the transformation of corporate culture. The article emphasizes that the process of transformation of corporate culture itself is interconnected by the methods and tools of its implementation with its formation. In conjunction with this, the article focuses on the stages of forming a corporate culture, the role of management in this process, in developing knowledge, skills, abilities, competencies and other characteristics of the corporation's employees, as well as in ensuring the corporation's activities as an integral and inextricable process, due to the principles formation and development of corporate culture.

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Corporation, corporate culture, corporate standard, management, corporate image, socio-cultural space

Короткий адрес: https://sciup.org/144161268

IDR: 144161268   |   DOI: 10.24411/2310-1679-2019-10411

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