Coworking as a Tool for Organizing Work Activities

The article explores coworking as an emerging business model and analyzes user feedback from coworking centers. It investigates the theoretical foundations underpinning the coworking phenomenon, categoriz-ing the principal types of coworking facilities and identifying the diverse professional backgrounds of individuals who utilize coworking spaces in both international and local labor markets. The author conducted a content analysis of user reviews of coworking centers on the DoubleGIS website. The results of content analysis are described, 89 coworking centers on the DoubleGIS website and 2,896 user reviews of coworking centers in Novosibirsk are ana-lyzed. The findings elucidate key aspects of coworking’s nature and its developmental prerequisites, including the organization of the physical space, the behavioral patterns of coworking residents, and specific managerial ap-proaches. The role of the third space in the development of social and labor relations, innovative economic behavior, the importance of coworking as a means to create new forms of organization of physical space and involve the self-employed and entrepreneurs in active social practices is analyzed, the main advantages and disadvantages of coworking centers are considered according to user reviews.