Crowdfunding as a new way of communication between musicians and audience

The article describes the process of crowdfunding and the method of its use as part of a marketing campaign or an independent tool for promoting music projects, one-sided and two-sided interaction with the audience. Thanks to the use of such personalized and flexible approaches, the best efficiency is achieved within the framework of the set goals. The results of the study of user involvement in the process and testing of mechanics are presented.