Creative strategies for the development of modern cities: features, essence of the concept and approaches to their understanding

Introduction. Creative strategies are strategies for activating the development of urban agglomeration, built on innovative projects, usually with an emphasis on the active development of local culture, the preservation of historical heritage and experience, the development of the uniqueness of the agglomeration, and may also include the ideas of a “smart city”. In agglomerations, creative strategies are implemented according to different scenarios, since urban spaces have different cultural and infrastructural contexts. The purpose of this article is to analyze approaches to understanding creative strategies in urban planning and urban space management; to consider the experience of a number of creative cities of the Russian Federation, including the city of Krasnodar, which will allow developing a number of measures within the framework of creative strategy as the most universal and promising approach to urban creativity.