Cross-cultural approach: theoretical and survey analysis

The article is devoted to the consideration of a cross-cultural approach to the interpretation of different levels of identities from the standpoint of the theorization of the positions available in science. The aim of this study is to analyze the concept of cross-cultural methodology developed within the framework of relevant research, which becomes one of the significant aspects of the implementation of the mechanism of eternal reversion in the modern era. The novelty of the represented scientific research is the provisions that substantiate the identification of new forms of realization of the mechanism of “eternal return” inherent in modernity. It is emphasized that cross-cultural processes accompanied by the establishment of personal cultural identity can be interpreted as such. The latter is compared with the sociocultural context, expressing itself in the search for similarities and differences between the Being and the Other, which substantially determines the methodology of cross-cultural processes and research. Conclusion dwells upon the fact that the latter are conditioned by a unified ontological basis of personal cultural identity inscribed in a certain socio-cultural context.