Culture of innovation in organizations: modern practices and development methods

The research analyzes the ways to improve a culture of innovation in organizations in the modern context. By a case study of innovative practices of well-known companies, the conditions are considered that enable them to effectively implement innovations and create the culture of innovation where the staff gets the opportunity to be involved in generating various ideas and developing revolutionary solutions. These organizations pay special attention to employees who must dynamically develop their thinking and put innovative projects into practice, i.e. introduce innovations. Flexible methods and tools allow companies to stimulate new practices and create opportunities for communication between employees from different departments and divisions. Joint cross-functional work helps build a team, increase productivity, and promote the company’s brand. The availability of time to work on ideas is important in creating and developing the culture of innovation. Companies should be open to all new projects, encourage creativity and ingenuity of employees setting the tone for it and stimulating innovation.