Legal aspects of intellectual property use in USA marketing campaigns
Автор: Fomicheva E.A.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Юридические науки
Статья в выпуске: 10-5 (97), 2024 года.
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The article analyzes the legal aspects of intellectual property rights (IPR) in marketing campaigns in the USA. It explores the various types of IPR, including trademarks, copyrights, patents, and trade secrets. The article examines the legal framework governing these IPR types, highlighting significant laws such as the Lanham Act and the Copyright Act. The paper emphasizes the challenges faced by marketers in navigating IPR, particularly regarding infringement issues in the digital landscape. Furthermore, the article discusses the implications of emerging technologies on IPR in marketing. Overall, the research underscores the importance of proactive IPR management strategies for businesses seeking to protect their creative assets.
Intellectual property rights, marketing campaigns, legal framework, trademark infringement, copyright, emerging technologies
Короткий адрес: https://sciup.org/170207070
IDR: 170207070 | DOI: 10.24412/2500-1000-2024-10-5-250-254
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