Corporation lexias (on the example of the bank’s corporate ethics code)

The paper considers the peculiarities of meaning-making in the modern corporation. Sense formation takes place in a single space, in which the company itself, the employees and the meanings exist. In fact, that's where the text of the corporation takes shape. The corporation plans to form the necessary picture of the world for its employees to fit into the proclaimed strategy of success. But mutual conditioning does not always produce predictable results, because we are in a constantly changing space. The process of tracking such a volatile phenomenon is complex, because the options for interpreting the increasing information can be multidirectional. Bifurcation and intertextuality also have their influence. The use of Roland Barthes' research method, based on lexias parsing, is suggested for the analysis. Alfa-Bank's Code of Corporate Ethics is taken as an example.