Linguistic pragmatics of english language restaurant online discourse

Linguistic pragmatics of english language restaurant online discourse

Автор: Shamne Nikolay L., Pavlova Elena B.

Журнал: Вестник Волгоградского государственного университета. Серия 2: Языкознание @jvolsu-linguistics

Рубрика: Межкультурная коммуникация и сопоставительное изучение языков

Статья в выпуске: 3 т.18, 2019 года.

Бесплатный доступ

The paper presents an analysis of linguistic pragmatics of restaurant online discourse that is plunged into studying the content of English versions of British restaurant websites. The authors state that the investigated segment of virtual restaurant communication is organized on the basis of a linguistic-and-pragmatic model, which is constructed from the following components: discourse goal, discourse addresser's intention / communicative-pragmatic purposes with corresponding strategies and tactics. Special attention is paid to the main communication strategies of the discourse under analysis, among which there are the strategies of creating positive emotional mood, constructing an attractive image of the restaurant, increasing the activity of restaurant guests. It is established that these strategies are implemented by a set of tactics. The authors distinguish and describe verbal (lexical, lexical-grammatical and stylistic features), as well as non-verbal means that are used bysite moderators for implementing the desired tactics. It is stated that the most frequent linguistic means are lexical units with emotional-expressive and attitudinal meanings, metaphorical and pleonastic constructions, modal verbs, superlatives; interrogative-responsive and imperative structures; non-verbal means of communication are represented by graphics, font and colour highlighting, various illustrations and photographs. The suggested linguistic and pragmatic model uncovers the following restaurant online discourse regularities: location of zones with verbal or non-verbal dominating means is defined by visual assessment factors of information representation on the website.

Еще

Restaurant discourse, internet communication, communication strategy, communication tactics, linguistic-and-pragmatic organization, linguistic-and-pragmatic model, english language

Короткий адрес: https://sciup.org/149129986

IDR: 149129986   |   DOI: 10.15688/jvolsu2.2019.3.15

Список литературы Linguistic pragmatics of english language restaurant online discourse

  • Аlekseeva M.S., 2008. Pretsedentnye fenomeny kak istochnik kommunikativnykh neudach v reklame predpriyatiy restorannogo biznesa [Precedent Phenomena as a Cause of Communicative Failures in Restaurant Business Advertisments]. Politicheskaya lingvistika [Political Linguistics Journal], no. 2 (25), pp. 122-126.
  • Banman P.P., 2009. Kulinarnyy diskurs [Culinary Discourse]. Stavropol, Stavropolskoe knizhnoe izd-vo. 280 р.
  • Berghe S. van, 2010. The Language of Luxury. Opulence in Gastronomic Discourse, 1960-2000. Luxury in the Low Countries. Miscellaneous Reflections on Netherlandish Material Culture, 1500 to the Present. Brussels, ASP Publishers, pp. 239-258.
  • Cherednikova E.А., 2011. Аksiologicheskie kharakteristiki gastronomicheskogo diskursa [Axiological Characteristics of Gastronomic Discourse]. Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta. Seriya: Lingvistika [Bulletin of the Moscow Region State University. Series: Linguistics], no. 5, pp. 78-82.
  • Chik A., Vбsquez C., 2017. A Comparative Multimodal Analysis of Restaurant Reviews from Two Geographical Contexts. Visual Communication, vol. 16, iss. 1, pp. 3-26. DOI: 10.1177/1470357216634005
  • Davis M.A., 2009. Taste for New York: Restaurant Reviews, Food Discourse and the Field of Gastronomy in America. New York, New York University. 292 p.
  • Golovnitskaya N.P., 2006. Konstitutivnye priznaki nemetskoyazychnogo gastronomicheskogo diskursa [Constitutive Signs of German Language Gastronomic Discourse]. Izvestiya Samarskogo nauchnogo tsentra Rossiyskoy akademii nauk. Spetsialnyy vypusk: "Aktualnye problemy gumanitarnykh issledovaniy" [Izvestia of Samara Scientific Center of the Russian Academy of Sciences. Special issue "Actual problems of humanitarian research"], no. 1, pp. 85-92.
  • Gracia-Arnaiz M., 2001. Nutritional Discourse in Food Advertising: Between Persuasion and Cacophony. Anthropology of Food. URL: https://www.researchgate.net/publication/30454236_ Nutritional_Discourse_in_Food_ Advertising_ Between_Persuasion_and_Cacophony.
  • Hsiao-I Hou, 2012. A Corpus Approach to Discourse Analysis of Newspaper Restaurant Reviews: A Preliminary Analysis. Studies in Literature and Language, vol. 5, no. 3, pp. 95-100.
  • Issers O.S., 2008. Kommunikativnye strategii i taktiki russkoy rechi [Communicative Strategies and Tactics of the Russian Speech]. Moscow, Izd-vo LKI. 288 р.
  • Katsunova N.N., 2012. K voprosu o "sinonimizatsii" diskursov [On the Problem of Discource Doubling]. Vestnik Irkutskogo gosudarstvennogo lingvisticheskogo universiteta, no. 2 (19), pp. 187-192.
  • Katsunova N.N., Egorova T.O., 2012. Otklonenie kak narushenie stsenariya restorannogo diskursa (na materiale angliyskogo yazyka) [Deviation as a Violation of the Script Restaurant Discourse (On the Basis of the English Language)]. Vestnik gumanitarnogo nauchnogo obrazovaniya, no. 7 (21), pp. 17-19.
  • Kositskaya F.L., Zaytseva I.E., 2016. Frantsuzskiy gastronomicheskiy diskurs i ego zhanrovaya palitra [French Gastronomic Discourse and Its Genre Palette]. Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta [Tomsk State Pedagogical University Bulletin], no. 2 (167), pp. 25-29.
  • Kozko N.А., Pozhidaeva E.V., 2012. Sovremennyy britanskiy restorannyy diskurs: lingvokultura pitaniya i pitya [Contemporary British Restaurant Discourse: Language of Food and Drinking Culture]. Vestnik Leningradskogo gosudarstvennogo universiteta imeni А.S. Pushkina [Vestnik of Pushkin Leningrad State University], vol. 1, no. 4, pp. 166-175.
  • Napolitano A., 2018. Image Repair or Self-Destruction? A Genre and Corpus-Assisted Discourse Analysis of Restaurants' Responses to Online Complaints. CADAAD Journal, vol. 10, iss. 1, pp. 135-153.
  • Nayer V.L., 1985. Pragmatika teksta i ee sostavlyayushchie [Pragmatics of the Text and Its Components]. Batalova T.M., ed. Pragmatika i stilistika: sb. nauch. tr. Vyp. 245 [Pragmatics and Stylistic. Collection of Scientific Works. Iss. 245]. Moscow, MGPIIYA im. M. Toreza, pp. 4-19.
  • Olyanich А.V., 2007. Prezentatsionnaya teoriya diskursa [Presentation Theory of Discourse]. Moscow, Gnozis Publ. 407 p.
  • Pantelidis I., 2010. Electronic Meal Experience: A Content Analysis of Online Restaurant Comments. Cornell Hospitality Quarterly, vol. 51, no. 4, pp. 483-491.
  • Pavlova E.B., 2019. Lingvopragmaticheskaya organizatsiya angloyazychnogo ekologicheskogo internet-diskursa [Linguistic-Pragmatic Organization of English Language Ecological Internet Discourse]. Nauchnyy dialog [Scientific Dialogue], no. 1, pp. 88-100.
  • DOI: 10.24224/2227-1295-2019-1-88-100
  • Pilar Opazo M., 2012. Discourse as Driver of Innovation in Contemporary Haute Cuisine: The Case of elBulli Restaurant. International Journal of Gastronomy and Food Science, vol. 1, iss. 2, pp. 82-89.
  • DOI: 10.1016/j.ijgfs.2013.06.001
  • Pirogova Yu.K., 2001. Strategii kommunikativnogo vozdeystviya v reklame: opyt tipologizatsii [Strategies of Communicative Impact in Advertising: Typologization Experience]. Trudy mezhdunarodnogo seminara "Dialog 2001" po kompyuternoy lingvistike i ee prilozheniyam [Proceedings of the International Seminar "Dialogue 2001" on Computer Linguistics and Its Applications]. URL: http://www.dialog-21.ru/ materials/archive.asp?id=6778&y=2001&vol= 6077 (accessed 4 July 2016).
  • Rossato L., 2009. The Discourse of British TV Cookery. Phd. diss. Italy, Universitа di Napoli Federico II.
  • Salakhova A.G., 2006. Kommunikativnye strategii v religioznom diskurse [Communicative Strategies in Religious Discourse]. Makeeva M.N., Arestova A.A., Ryabtseva E.V., eds. Yazykoznanie i Literaturovedenie v sinkhronii i diakhronii: Mezhvuz. sb. nauch. st. Iss. 1. [Linguistics and Literature Studies in the Synchronic and Diachronic Aspect. Interuniversity Collection of Scientific Articles. Iss. I]. Tambov, Tambovpoligrafizdat, pp. 449-450.
  • Savelyeva O.G., Voloshina K.S. 2017. Realizatsiya kontsepta "Eda" v leksicheskom tezauruse: antropotsentricheskiy podkhod ["Food" Concept Realization in the Lexical Thesaurus: Anthropocentric Approach]. Guryva Z.I., ed. [Actual Aspects of Linguistics, Linguodidactics and Intercultural Communication. Proceedings of All-Russian Scientific and Practical Conference (Krasnodar)], pp. 160-169.
  • Shamne N.L., Pavlova E.B., 2017. Institutional, Genre and Discursive Characteristics of British Restaurant Online Discours. Advances in Social Science, Education and Humanities Research (ASSEHR), vol. 97, pp. 214-220. URL: https://www.atlantis-press.com/proceedings/cildiah-17/25886104.
  • Shamne N.L., Shishkina E.V., 2018. Osobennosti leksicheskogo sostava meditsinskogo nauchno-populyarnogo diskursa (na materiale nemetskoyazychnykh internet-izdaniy) [The Vocabulary of Science-Popular Medical Discourse (As Exemplified in German Online Media)]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2, Yazykoznanie [Science Journal of VolSU. Linguistics], vol. 17, no. 4, pp. 170-179.
  • DOI: 10.15688/jvolsu2.2018.4.16
  • Undritsova M.V., 2012. Gastronomicheskiy diskurs: lingvokulturologicheskie i perevodcheskie aspekty [Gastronomic Discourse: Linguo-Cultural and Translational Aspects]. Vestnik Moskovskogo universiteta. Seriya 22, Teoriya perevoda [The Moscow University Herald. Series 22. Translation Theory], no. 2, pp. 86-91.
  • Versola L., 2010. Sounds Delicious: A Comparative Discourse Analysis of Restaurant Menus. Honors Projects. URL: https://scholarworks.gvsu.edu/honorsprojects/29 (accessed 2 January 2019).
  • Vincent A., 2018. Shaping Tastes: Authority versus Democracy, Professionals versus Amateurs. Dublin Gastronomy Symposium. URL: https://arrow.dit.ie/dgs (accessed 2 January 2019).
  • Watson P., Morgan M., Hemmington N., 2008. Online Communities and the Sharing of Extraordinary Restaurant Experiences. Journal of Food service, vol. 19, iss. 6, pp. 289-302.
  • Williamson D., Tregidga H., Harris C., Keen C., 2009. The Working Engines of Distinction: Discourse for Main Course in Restaurant Reviews. Journal of Hospitality and Tourism Management, vol. 16, iss. 1, pp. 55-61.
  • Angler. URL: http://www.anglerrestaurant.com.
  • Claridges. URL: http://www.claridges.co.uk.
  • Corrigan's Mayfair. URL: http://www.corrigansmayfair. co.uk.
  • Dinner by Heston. URL: http://www.dinnerbyheston.com.
  • Fera At Claridge's. URL: http://feraatclaridges. co.uk.
  • Piquet Restaurant. URL:http://www.piquet-restaurant. co.uk.
  • Roux At Parliament Square. URL: http://rouxatparliamentsquare.co.uk.
  • Rules Restaurant. URL: http://www.rules.co.uk.
  • St. John. URL: https://www.stjohngroup.uk.com.
  • Terry's Cafe. URL: http://www.terryscafe. co.uk.
  • The Andover Arms. URL: http://theandoverarms.com.
  • The Chipping Forecast Fish&Chips. URL: http://chippingforecast.com.
  • The Gilbert Scott. URL: http://www.thegilbertscott. co.uk.
  • The Wilmington Public House and Dining. URL: http://www.wilmingtonclerkenwell.com.
Еще
Статья научная
SciUp 2024 © 2024 ©