Linguistic means of city branding (on the example of Russian and German official city websites)
Автор: Zaytseva Irina Andreevna
Рубрика: Журналистика, лингвистика, переводоведение и филология: ответы молодых ученых на вызовы глобализации
Статья в выпуске: 14, 2016 года.
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The paper deals with official websites of Russian and German cities, investigates its role in creation of attractive city image. The article focuses on visual and linguistic aspects of web content, examines features of German websites, comments the choice of specific linguistic means.
Touristic discourse, linguistic features, branding, glocal city
Короткий адрес: https://sciup.org/14968014
IDR: 14968014
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