Linguacognitive techniques of positioning of goods and services

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It is supposed that it's possible to sense the theory and practice of advertisement from the point of view of cognitive linguistics. The basic notion of contemporary marketing positioning is firstly described as linguacognitive programming operation of the buyer's world model to fix the goods information in there. The method of using the relevant concept is analyzed on the true to life situation from the author's experience.

Cognitive linguistics, positioning, world model, relevant concept, implicative

Короткий адрес: https://sciup.org/148167372

IDR: 148167372

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