Linguistic and creative potential of everyday life phraseology

The article deals with the consideration of phraseology as a part of everyday life communication of people, their everyday life culture, an element of the thesaurus, nominating the phraseological units of the everyday life communication as the phraseology of everyday life. The analysis of the speech material allows to conclude about the linguistic and creative potential of the phraseology of the everyday life that is uncovered in the structural and semantic transformations of the phraseological units, neo-phraseology.