The linguocultural analysis of the development of the meaning of the German national and cultural naming unit ‘Gugel’

The article deals with the attempt of creating the fragment of the lexical entry of the linguocultural dictionary of the theme “Clothes”, containing the recommendations of the translation of the lexical units, applied to the definite synchronous cut of language and culture. There is conducted the etymological and linguocultural analysis of the German national and cultural naming unit ‘Gugel’ based on the etymological and definition dictionaries and the special literature of the theme “Clothes and fashion”.