Mapping the trajectory of popular culture: from rock album narratives to video game transmediality

Popular culture is not a coherent concept; it lacks an organic whole and is subject to change. It is neither fixed nor concrete, with its modus operandi rooted in everyday life. It does not possess a definitive meaning, as it is constantly being redefined and reevaluated, and the canon of pop culture works is continually expanding. During its heyday in the 1960s, pop culture evolved, shaping both its passive and active roles. The passive (mass) aspect reflects a tendency to act as a “mirror” of reality, as it is and as it should be, adding a certain degree of glamour within the entertainment industry, major Hollywood productions, and politically correct celebrities. The active aspect relies on the potential for social action within pop culture. Pop culture has become capable of supporting and leading significant cultural changes, such as in music, film, literature, and shifting social attitudes toward war and destruction, family, religion, and other critical issues since the 1960s. In the 21st century, the activity, vitality, and relevance of pop culture are based on technology, AI, and video gaming. Other narratives become allusive and outdated, yet they still define the modes of life of the era. This paper aims to first investigate and define the trajectory of popular culture and, consequently, to project the future directions and modalities we can expect, considering the increasing significance and impact of popular culture juxtaposed with elite culture.