Marketing as the main tool for effective sales

The article examines the specifics of corporate sales at the current stage of economic development and in a tough competitive environment. In this context, marketing is being studied to increase the efficiency of corporate sales and achieve results, as well as expand the company's portfolio. It acts as the main tool for promoting services in the competition for leadership in the business travel market in corporate sales. As an object of research, the activities of the Bolero Tour travel company, in particular the Department of business tourism, which provides corporate sales using modern marketing strategies, are analyzed. The result of the work are conclusions that emphasize the role of marketing and strategies for promoting services to the business travel market as part of improving the efficiency of corporate sales.