Marketing of necro-production

In the article the authors introduce the concept of "necro-production", which-meanstheorganizationofproductiononthebasisofout-of-orderorsubstandardresources. The article outlines even fundamental properties of necro-production forming its essential basis. The article outlines the main tasks to be solved by necro-production, the main focus lies in analyzing the characteristics of its'' possible marketing policy in terms of the element soft marketing mix. It is concluded that the most important task of any necro-production is to minimize both managerial and marketing expenses in view of the low rate of profitability.