Marketing of educational services
Автор: Kolchina Natalya Olegovna
Журнал: Интеграция образования @edumag-mrsu
Рубрика: Академическая интеграция
Статья в выпуске: 4 (73), 2013 года.
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This article considers the developmental trends of modern education and the state’s role in managing the quality of educational services through the integration of state and market mechanisms. The author describes the impact of the marketing approach based on determining the needs for an educational service on the person and personal interests.
Higher education institution, state, identity, marketing, educational services, education, society, need, enterprise, employer
Короткий адрес: https://sciup.org/147136988
IDR: 147136988
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