Marketing risks in the formation of tourist clusters

Автор: Polina V. Metelkina

Журнал: Сервис в России и за рубежом @service-rusjournal

Рубрика: Маркетинг услуг и территорий

Статья в выпуске: 5 (92), 2020 года.

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This article is devoted to the analysis of the importance of marketing risks associated with a tourist cluster. The importance of considering social influences, planning efficiency when creating a tourism cluster project and its components is determined. The article highlights the problem of insufficient competent distribution of responsibility of state bodies and small busi-nesses in the issues of marketing lists. The article analyzes the state of the situation of risk ac-counting and distribution in the Russian Federation in the interaction of the public and private sectors. A brief overview of the possible prerequisites for the occurrence of risks in the implemen-tation of projects is given. In addition, a list of negative consequences of the studied risks is provided and several measures to reduce them are proposed. The final part of the paper briefly describes the current state of implementation of cluster initiatives in the Russian Federation. When writing the work, domestic research and foreign publications were used.


Information and communication risks, public private partnership, risk management, tourism cluster, risk allocation, classification of risks, risks of tourism clusters, distribution of funds

Короткий адрес:

IDR: 140253779   |   DOI: 10.24411/1995-042X-2020-10510

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