Marketing in tourism in the Kaliningrad region: state, development and prospects

The tourism industry plays a special role in the economies of countries around the world, as well as individual cities, and is increasingly becoming a source of development for small and medium-sized businesses. Tourism attracts millions of tourists worldwide every year. The Kaliningrad region is no exception. In the context of a difficult foreign policy situation, fierce competition and constantly changing preferences of potential tourists, the role of marketing in tourism is integral. The success of any travel company depends on the marketing efforts that the company conducts. The Kaliningrad region has been one of the priority destinations for Russian tourists over the past few years. The article considers the concept of tourism marketing, analyzes the types of tourism marketing. The purpose of writing this article is to study and analyze the concept of tourism marketing. The main object is to study the state of tourism marketing in the Kaliningrad region.