Marketing research and marketing analysis in the implementation of corporate strategy

The process of implementing the corporate strategy is based on deep marketing research, as well as a detailed analysis of the situation in the internal and external environment of the enterprise. These components acquire special relevance in the situation of the development of the process of the company''s exit to the international market, as well as the implementation of the strategy on it. The need for a serious study of this issue is due to changes in export volumes, the ongoing processes of globalization, the growth of demands from buyers, increased competition. For the competent solution of the above problems, the order of carrying out the necessary complex marketing research is formulated, which will allow to ensure the development of the corporate strategy, especially when considering ways to enter foreign markets.