Marketing researches of consumer preferences for meat products

The article presents the results of marketing researches of consumer preferences in relation to meat products, the results of the survey among the population of Darkhan-Uul aimag (Mongolia) of iodine deficiency conditions and diseases. The findings suggest that the overwhelming majority of respondents are aware that iodine refers to the vital trace elements. It should be noted that consumers worry about their health, and they are ready to buy iodine-rich foods such as meat. At the same time, a considerable part of consumers specified such characteristics as flavor, appearance and price of the product as the most important criteria influencing making a purchase. The popularity of trademark and trust to the producer have an essential role when purchasing.