Consumer engagement marketing strategies in culture and the arts

The study of marketing in the field of culture and art is a very important and interesting issue, since in the mode of changing the concept of interaction between the artist and the end consumer, one can observe new phenomena of opening marketing channels that help form the brand of the artist, gallery, salon, museum through a shortened distance. In addition, studying the historically established channels for the formation of the artist's brand and the importance of marketing in the cultural aspect of conveying important information to the viewer, one can conclude that multifunctional art centers are of different relevance in modern society, as well as give the right vectors for development in the art of perceiving and creating new forms and types of visual objects in a mode of co-creation with the consumer on the art venues. The arts, like any brand, require specific marketing strategies for development, as evidenced by the multitude of typologies and approaches to the study of cultural marketing.