Assessment of the regional innovative capacity: the marketing approach
Автор: Ritter K.O.
Журнал: Сервис plus @servis-plus
Рубрика: Маркетинг
Статья в выпуске: 4 т.3, 2009 года.
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The author emphasizes the importance of the marketing approach for the assessment of the regional innovative capacity in Russia. The established parameters highlight the marketing component of the innovation process in the Russian and international rating studies of the regional innovative potential. The research identifies a method for determining the evaluation criteria in the marketing.
Marketing, innovation, region
Короткий адрес: https://sciup.org/140209907
IDR: 140209907
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