Marshall McLuhan and his readers: meeting half a century later

The article decribes a pedagogical experiment conducted at the Department of Media Education of the Institute of Journalism, Communications and Media Education of the Moscow State Pedagogical University in April 2018. Master students in Media Education received for analysis the interview with Marshall McLuhan for Playboy magazine, published in the March 1969. The text of the interview is a valuable source of information that allows you to briefly get acquainted with the ideas of a prophet from Toronto and penetrate his creative laboratory. The results of the dialogue with McLuhan had a profound impact on the formation of professional self-awareness of young professionals. The conclusion is drawn about the prospects of studying the ideas of McLuhan and other representatives of the Toronto School of Communications for understanding the issues of media and media and information literacy.