Mathematical modeling of a competitive strategy formation

Автор: Rodionova Elena A., Epstein Michail Z.

Журнал: Вестник факультета управления СПбГЭУ @vfu-spgeu

Статья в выпуске: 8, 2020 года.

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Currently, there is a rapid growth in the market for contract services related to the development of innovative medicines and the organization of preclinical and clinical research. In this regard, there is a need to consider the issues of strengthening the competitiveness of contract research organizations by developing an effective competitive strategy. The complexity of the issue leads to the need to use mathematical modeling methods and the use of modern information technologies.

Competitive strategy, contract research organization, competitive environment, fuzzy logic, fuzzy inference system

Короткий адрес: https://sciup.org/148319795

IDR: 148319795

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