Media support of project activities in the context of promoting the innovative image of a professional educational organization

The media environment is becoming an integral part of the development of society. The media space is of great importance for educational organizations. The article analyzes information on the role and significance of the media space in promoting the project activities of professional educational organizations, provides an overview of scientific and methodological sources on the influence of the media space on the image of an organization. The article shows statistics on the development of the media space in the Chelyabinsk State College of Food Industry and Trade (hereinafter referred to as the GBPEI ChSCFIT), provides data on promoting the college brand in the media environment. The analysis, based on the results of a survey of students of the GBPEI ChSCFIT on the need to promote information in social networks to enhance the innovative image among applicants, is prepared. Some results have been summed up on the implementation of the project “Startup-Consulting” by the GBPEI ChSCFIT based on the program of the regional innovation platform.