Digital communications management in the context of the new geopolitical reality: the example of the Russian Federation and the Republic of Belarus

This article explores the social factors that can both hinder and facilitate business cooperation between Russian and Belarusian entrepreneurs. Particular attention is paid to practical aspects, such as the impact of cultural differences on mentalities, which affects negotiations, decision- making, formalities, digital etiquette, and the choice of online communication platforms. The importance of understanding the similarities and differences between countries for successful business and mutual understanding is also analyzed.