Metaphtonymy in advertising slogans
Автор: Remyannikova D.O., Mishlanova S.L.
Журнал: Евразийский гуманитарный журнал @evrazgum-journal
Рубрика: Общие вопросы языкознания
Статья в выпуске: 2, 2017 года.
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The article represents a research carried out within a cognitive paradigm of modern linguistics. The study represents an analysis of the way in which metaphor and metonymy interact in advertising slogans with a new mental mechanism - metaphtonymy - to follow. The methods used in the investigation are metaphor identification procedure MIPVU and Five-step analysis.
Metaphor, metonymy, slogan, steen''s five-step analysis
Короткий адрес: https://sciup.org/147229758
IDR: 147229758
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