Method of integrated marketing communications in achieving industrial policy objectives

This article discusses the possibility of applying the method of integrated marketing communications and effectiveness of its use in achieving the objectives of the industrial policy of the region. The article presents the characteristics of the elements of the complex of integrated marketing communications, and the possibility and the expediency of their use are proved in the campaigns which are directed on formation of attractive image of the region for the effective achievement of the cluster mechanism of realization of industrial policy and successful development of industrial parks. This requires the development of a unified communication policy aimed at creating an attractive image of the region that uses these mechanisms, and the leaders of the region and all interested in the development of these mechanisms participants should be initiators of using of the facility of the integrated marketing communications complex.