Technique of forming organizational and managerial competence in bachelor of advertising and public relations

The article proves the relevance of the research problems of formation of organizational and managerial competence bachelor of advertising and public relations in the educational process of higher education. Legal documents regulating the activities in the field of education, including higher education are marked. The content of the author’s technique of formation of organizational and managerial competencies through the introduction of pedagogical conditions is revealed; steps and components of the test methodology are shown. The results of experimental work on the verification and implementation of the author’s technique of formation of organizational and managerial competence bachelor of advertising and public relations in the experimental and control groups are presented. On the basis of experimental work carried out a comparative analysis of the estimated components of the organizational and managerial competence at the beginning and end of the experiment are shown. The results of expert assessment of the applied methodology are provided. On the basis of an objective evaluation conclusions about the effectiveness of the author’s technique are formulated.