Foreign market alternatives evaluation method based on information analyzed

International business is the integral part of the global economy and culture of consumer society. Its competent and effective management is the key to growth and development of an enterprise. New national markets development requires clearly defined algorithms and availability of valid methods of explanation and decision making for similar solutions as in any business process. The article outlines the algorithm for an enterprise to entry to a new national market, and it considers one of its iterations in details that is the evaluation of foreign market alternatives based on the gathered information.