Методологические и практические аспекты оценки конкурентоспособности

In the presented article, the authors consider the methodological and practical aspects of assessing competitiveness. The purpose of the study is to consider the theoretical and methodological aspects of assessing competitiveness based on the analysis and generalization of research and applied practices. The increased degree of competition between business entities in the economy is largely due to the need to improve their market positions and financial results, which in turn determines the expediency of conducting a comprehensive and comprehensive assessment of their competitiveness. Given the presence of industry-specific features and peculiarities, as well as the location of objects at different levels in the hierarchy of the economic system, there is no single generally accepted methodology that provides with the same degree of effectiveness the results of assessing their competitiveness. It is established that competitiveness as an economic category is a relative characteristic, since from a methodological point of view it is the result of comparing the object of assessment with those competing with it in a certain set of characteristics and properties with reference to specific conditions and time. The methodology for assessing the competitiveness of an object must meet a number of requirements, in particular the specifics of its functioning conditions, the market environment, as well as the nature of the influence of external and internal factors. From our point of view, the most effective approach is characterized by an integrated approach to assessing competitiveness, since within its framework it is possible to identify groups (categories of indicators), normalize their values with setting weights for each of them.