Methods and tools for digital promotion of premium building materials based on the concept of content marketing

The article is devoted to identifying the problems of promoting brands that specialize in premium building materials, and in finding practical tools and methods. The author offers an opportunity to get acquainted with the key concepts of digital marketing, digital promotion and content marketing. The article provides the author's classification of the main types of digital promotional tools that brands can use in their work. The author also made a conclusion about the effectiveness of applying them as part of a content strategy.