Methods and tools for promoting a tourist product in new realities

Based on the systematization of the theory and analysis of the experience of the development of a tourist product, the article formulates the factors influencing the achievement of competitive advantages, substantiates the orientation of the use of tools to promote a tourist product. The characteristics, requirements and specific features of advertising in the tourism industry are given. It is concluded that the system of promotion of a tourist product involves the use of differentiated methods and tools. Advertising on the global Internet is of the greatest interest to tourism organizations at the present stage of development and is a leading tool that forms and expands the circle of potential consumers of a tourist product.