Consumer behavior research methods
Автор: Narkulova Sh.sh.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Современные науки и образование
Статья в выпуске: 2-1 (93), 2022 года.
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This article discusses modern approaches to the development of consumer behavior research projects, basic research methods, comparison of qualitative and quantitative methods, and evaluation of consumer behavior research methods.
Sampling, data collection, data analysis, primary data, secondary data, in-depth interviews, observation, projective methods quantitative methods
Короткий адрес: https://sciup.org/140291120
IDR: 140291120
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