Calculation methods the discount rate in the valuation of objects giving income

The problem of correctly determining the value of the discount rate (discount rate, rate of return, etc.) is necessary to determine the current value of the income stream to make key decisions about buying/selling a property, enterprise, or when choosing a specific investment project. The paper proposes a method for calculating projects taking into account the conditions of the market environment during the implementation of an investment project. A comparative analysis of several methods for specific solutions is given. The evaluation of the project’s profitability is proposed to be considered from different positions.