Modernization of analytical processes in the distribution enterprise logistics in the digital economy

The relevance of the problem considered in the article is due to the inevitability of digital transformation of the logistics systems of enterprises, which is associated with a new technological shift and the growing competition of countries for the markets of Industry 4.0 technologies. The introduction of high-tech solutions for increasing the quality of analytical procedures in distribution logistics will lead to a change in the information environment for product sales management and a rethinking of approaches to the development of scenarios for a digital development strategy that includes mobile and cloud analytical solutions. This article discusses the problem of developing an effective information and analytical system for distribution logistics, focused on the introduction of digital tools in order to build an effective information system for managing the distribution of finished products.