Event tourism motives

The secondary analysis of results of the empirical research aimed at identification of motives of visit of cultural sights and actions during the travel is presented in article. It is emphasized that such instrument of ivent-marketing as the organization of event tourism, ranks high in development of the majority of vacation spots. Now tourists even more often prefer to spend the leisure-time, visiting original regions in the historical, cultural or natural plan. It can be connected with the fact that, on the one hand, increase of technogenic loads of nervous system of the person takes place, with another - desire of tourists to receive as much as possible various impressions from travel. Event tourism which is one of the perspective directions of development of the welfare sphere today meets these criteria.