Motives of socially responsible activity: explanatory potential ofthe human capital concept

Modern interdisciplinary studies of human capital have allowed to change the understanding of its structure, incorporating not only the knowledge, skills, competencies and talents of the individual, but also his or her outlook, value attitudes, features of mentality and thinking in general. The concept of human capital makes it possible to identify various, including non-economic, motives of subjects of socially responsible activities, to understand why people are interested in implementing socially oriented programs. Socially responsible activities and human capital mutuallycondition each other: participation in socially responsible activities is an investment in human capital, and developed human capital is one of the conditions for effective socially responsible activities. The motives for socially responsible activities can be the desire to establish social justice, a desire to make the world more reliable and trustworthy, care for people, strengthen and spread social solidarity, increase the well-being of local communities, etc.Participation as a subject of socially responsible activities helps an individual to develop cognitive and social behavioral skills, provides access to information and practices necessary to adapt to the modern social environment. Socially responsible activity as a reflection of a specific system of thinking allows developing such important skills and qualities in modern society as purposefulness, empathy, willingness to take risks, independence in decision making, ability to work in a situation of uncertainty, ability to search for non-standard solutions necessary for representatives of various specialties for successful implementation of professional functions, as well as contributing to the growth of the national economy. The advantages offered by socially responsible activities encourage individuals to participate in socially significant projects and companies, social institutions and society as a whole - to stimulate and support this kind of activity.