Naive perfectionism in information systems of the post-industrial society

The article analyzes the artistic and aesthetic concepts of the post-industrial society and identifies the value systems regulated by screen culture. The authors define naive perfectionism as a principle of personal subjectivization declared by liberal aesthetics but through imaginary values of virtual space operating under the laws of the digital capitalism. The paper addresses the issue of vulnerability of the liberal world perception system in the established worldview. Based on relevant cases, the study shows several options for personal self-fulfillment in postmodern culture in accordance with laws whereunder the individual develops and not merely with laws preventing the spiritual development. The article provides a list of information systems characterized by screen culture and factors influencing on their perfectionism statutes, which are typical for the modern man. The authors substantiate the necessity of reviving the traditional artistic and aesthetic values that are obligatory for a holistic process of subjectivization in the present-day realities.