Directions of development of marketing strategies based on analysis of competitive advantages of the commercial bank

The article defines the features of the formation of a set of marketing activities on the market of banking services on the basis of an analysis of the competitive position of the bank, a list of criteria for assessing the competitiveness and the volume of necessary bank resources, concluded that the content of the marketing strategy is based on an analysis of the competitive advantages of a specific bank and the development of program activities Depending on the spheres of its financial activity.