Non-verbal means of influencing the audience

The relevance of the stated topic is due to the fact that it is associated with the fact that the communicator, during communication, produces subconscious, involuntary actions, which ultimately are a factor influencing the audience, thereby attracting it or repulsing it. The purpose of the article is to show the impact on the audience through non-verbal means using the example of TV programs. The leading method underlying the solution of the problem is the theoretical method of traductive inference and the empirical (observation method).