The new banking reality in the field of recruitment

The article examines the current dynamics of personnel selection in the banking sector, the specifics of the personnel shortage and its causes, and presents the results of a study conducted by St. Petersburg State University of Economics (SPbSUE) commissioned by Rosbank. Within the framework of this project, value and adaptation interviews were conducted with Rosbank employees to determine the factors influencing the attractiveness of an employer for young professionals. The authors highlight the practices used by employers to attract and retain young employees in the labor market.