New social reality in the organization of innovation activities in modern enterprises

The article examines the processes of organizing innovative activity in a team of modern enterprises. The need for human-oriented management of the innovation process, taking into account the social reality of the development of social relations, is theoretically and empirically substantiated. The need to overcome the multidirectionality of the innovation process in the activities of enterprises is revealed, taking into account modern social reality, which involves the activation of social and labor relations in the collective of enterprises to solve socially significant problems: the development of professional and interprofessional competencies, social and professional communications, the formation of an active position of the individual in the labor process, social actions of various professional, qualification and status groups of personnel in achieving the production, economic and social development goals of the enterprise team, including their social interests and needs.