Newspeak as a Tool for Constructing Reality in the Media Space

Based on modern philosophy, the article shows how Newspeak forms and reinforces certain modes of truth, captures what can be perceived as reality in public discourse (Foucault). Newspeak is a part of an ideological structure that not only hides reality, but also shapes our desires and the way we perceive the world (Zizek). Newspeak reflects the processes of simulation and hyperreality of language, determines the loss of reference in the era of posttruth and simulacra (Baudrillard). True antagonisms can hide under the guise of a postpolitical consensus, forming the cynical mind of the speaking subjects. The article uses the methods of discourse analysis, semiotic analysis, and the method of ideological criticism, which are applicable to the interpretation of official statements, Internet comments, memes, regulatory documents, and other sources of newspeak. The purpose of the research is to reveal the complex nature of newspeak, to determine the possibilities of its deconstruction.