New technologies for tourist services market development

This article analyzes the introduction of new technologies in the tourist services market. It has been determined that at present tourist enterprises are actively investing money in the process of introducing machine learning and artificial intelligence technologies; actively use automation of various levels of complexity of business processes. It is concluded that the sales technologies of the tourism product and individual tourism services are based today on the intensive implementation of modern technological solutions. It is noted that the main trends in the development of the tourist services market will be the further development of online tourism in Russia, as well as the widespread use of Internet technologies. Further penetration of technologies that simplify the routine operations of tourists is predicted. This, for example, real-time luggage tracking via phone, combining trip planning and booking services in one application. At the same time, it will be implemented in the B2B segment. New tourist platforms are being developed today, in which all content from a wide variety of sources is presented, whether it is the traditional GDS, NDC booking system, airline’s own APIs or aggregator data.