New challenges for strategic marketing in teleindustry

In article the factorial analysis of modern marketing tendencies in teleindustry sphere is carried out. The key directions of changes connected with differentiation of structure of needs, digitalization, and increase of concentration of a television content, institutional shifts in ways of television without frontdoor, formation of the integrated models of mediabusiness, the accelerated saturation of an information field and increase of a threshold of perception of advertizing messages are revealed.