On impact of material incentives on job performance of the heads of faculties and institutes

The article describes a possibility for motivating the labour of deans of faculties and directors of institutes through a system of material incentives aimed at increasing the attractiveness of educational programs of higher education among various categories of applicants, as well as at continuity of the student body and employment of graduates from faculties and institutes. The research is relevant in terms of theoretical and practical comprehension of new approaches to stimulation of the labour of university's senior personnel, contributing to closer attention to applicants and students. The introduction of the performance indicators described in the work into the incentive system also contributes to the financial well-being of an educational organization through an increase in the number of students and continuity of the student body. All these make it possible to prevent the reduction of university employees.