Teaching the fundamentals of corporate identity graphics: relevance for professional training in tourism and service
Автор: Pashkovskaya T.I.
Журнал: Вестник Ассоциации вузов туризма и сервиса @vestnik-rguts
Рубрика: Методология сервиса
Статья в выпуске: 4 т.3, 2009 года.
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Service and travel companies develop the corporate identity and plan promotional campaigns. The author discusses the components of corporate identity and the relevance of the academic disciplines (related to the design of corporate identity and preparing advertising campaigns) in the field of services and tourism.
Advertising, corporate identity, professional service
Короткий адрес: https://sciup.org/140209046
IDR: 140209046
Статья научная
